- Episode 001 -
Episode 001 of the Heritage Advantage CoLab features guest speakers from:
Reuters Screenocean, GSK, Twinings, The Centre for Business History, & Chivas Brothers/Pernod Ricard
- EP.001 - INTRODUCTIONS PLAYLIST -
- EP.001 - SPOTLIGHT FEATURES -
Helen Walker (Reuters) | Spotlight Presentation - Ep.001
Helen Walker, Archival Manager at Reuters Screenocean, features in one of our Spotlight Presentation for Episode 001 with her talk, “Preserving Brand Heritage: Strategies for Large-Scale Archival Digitisation.”
Jill Moretto (GSK) | Spotlight Presentation - Ep.001
Jill Moretto, Director of Global Information Governance Operations at GSK, explains how they "Make Audiovisual Materials More Discoverable with AI".
- EP.001 - DISCUSSION CLIPS -
When Do Companies Start to Value Their History? | Anders Sjöman - Heritage Advantage | Ep.001
Casper Smithson speaks with Anders Sjöman, CEO of the Centre for Business History in Stockholm, about when organizations begin to recognize they have a history worth preserving, and how this varies by industry, ownership, and company age.
Digitizing Audiovisual Archives for Discovery | Robert Athol - Heritage Advantage | Ep.001
Following on from Helen and Jill’s presentations, Casper opens up the discussion on digitizing audiovisual material, the challenges of legacy formats, and how organizations are making this content accessible and discoverable, with Robert Athol, Archivist at Chivas Brothers, Pernod Ricard.
Risks & Challenges in AV Digitization | Helen Walker & Jill Moretto - Heritage Advantage | Ep.001
Casper asks Jill and Helen about conservation risks during the digitization process. The discussion highlights unexpected challenges, from environmental damage to aging playback equipment, and how teams adapted to safely digitize fragile audiovisual material.
Moving Digitization from External to In-House | Helen Walker - Heritage Advantage | Ep.001
Casper asks Helen Walker about the shift from external to in-house digitization at Reuters. Helen reflects on the practical challenges, from setting up equipment and space to building skills internally, and highlights concerns about preserving both knowledge and processes as digitization work continues.
Using Cloud Storage for Digital Archives | Anders, Helen & Jill - Heritage Advantage | Ep.001
Following a question from Anders Sjöman, Helen Walker of Reuters and Jill Moretto of GSK discuss how they use cloud storage for archival materials, the risks involved, and how they are approaching long-term digital preservation.
Cloud vs Local Storage for Digital Assets | Adrian & Anders - Heritage Advantage | Ep.001
Adrian O’Meara of Twinings and Anders Sjöman discuss cloud storage concerns for digital archives, including rights restrictions, regional data requirements, and the trade-offs between cloud-based and locally managed storage solutions.
Managing Physical Archives After Digitization | Helen & Jill - Heritage Advantage | Ep.001
Casper asks Helen and Jill how physical collections are managed after digitization. They discuss retaining originals, tracking storage locations, the cost and complexity of physical storage, and the risk of materials being lost within large organizations.
Archive Assets as Sales & Marketing Tools | Robert Athol - Heritage Advantage | Ep.001
Casper and Laura ask Robert Athol of Chivas Brothers (Pernod Ricard) how archival assets are used as sales and marketing tools. The discussion explores stakeholder engagement, storytelling, events, and how archives can support brand value and commercial outcomes.
How Archives Create Business Value | Heritage Advantage | Ep.001
The CoLab panel discusses how organizations build a business case for archives, whether through internal culture, communications, marketing, or sales. The conversation explores return on investment, storytelling, and how corporate heritage management is emerging as a discipline that blends archives, brand, and communication.
Key Takeaways of Episode 001 | Heritage Advantage CoLab | Ep.001
The key takeaways from episode 001, including the importance of apprenticeships, finding allies for the archive, storytelling, shared challenges, and how the field is evolving from legacy practices to AI-supported workflows.
Closing Remarks | Heritage Advantage CoLab - Ep.001
ArchivalOne's Casper Smithson & Laura Osburnsen close out episode 001 of the Heritage Advantage CoLab.
The Heritage Advantage CoLab will continue to evolve throughout the year, with new sessions, new voices, and new insights that help organizations understand, preserve, and activate their history with purpose.
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